Advocates of a focus on the customer experience argue that it is the major source of competitive differentiation. It takes the focus off of price and enhances the value customers perceive in the relationship. In short, it is a business strategy that is essential to sustainable profits and growth.

But, how will customers react when prices rise and confidence declines? How will business leaders cope?

In this publication, eighteen international thought leading contributors weigh in. They make the case that a focus on the customer is not a fair weather strategy, but rather an essential competitive strategy that is especially important in a down economy.

This insightful and timely publication is brought to you by Ogilvy’s Customer Futures Group and Quaero.

For your complimentary copy, please fill out the short registration form below.

A Customer Futures Publication: The Importance of the Customer Experience in a Down Economy